While biking and training for competent riding, we often talk of the need to cultivate humility together with a sincere evaluation of the self and of the skills we practice.

From “humus” meaning “soil – ground”, humility is the capacity to stay with both feet planted on the ground well aware of the limits and ready to work to overcome them. This “old” article explains why in an individualistic culture it is quite difficult to practice “modesty”, “humbleness” and self-evaluation.

article by DAVID BROOKS published on The New York Time Tuesday‎, ‎May‎ ‎21‎, ‎2013 and edited here without permission.

About two years ago, the folks at Google released a database of 5.2 million books published between 1500 and 2008. You can type a search word into the database and find out how frequently different words were used at different epochs.

The database doesn’t tell you how the words were used; it just tells you how frequently they were used. Still, results can reveal interesting cultural shifts……I’d like to tell a story about the last half-century, based on studies done with this search engine. The first element in this story is rising individualism. A study by Jean M. Twenge, W. Keith Campbell and Brittany Gentile found that between 1960 and 2008 individualistic words and phrases increasingly overshadowed communal words and phrases.

That is to say, over those 48 years, words and phrases like “personalized,” “self,” “standout,” “unique,” “I come first” and “I can do it myself” were used more frequently. Communal words and phrases like “community,” “collective,” “tribe,” “share,” “united,” “band together” and “common good” receded. 

The second element of the story is demoralization. A study by Pelin Kesebir and Selin Kesebir found that general moral terms like “virtue,” “decency” and “conscience” were used less frequently over the course of the 20th century. Words associated with moral excellence, like “honesty,” “patience” and “compassion” were used much less frequently….

…Usage of humility words like “modesty” and “humbleness” dropped by 52 percent. Usage of compassion words like “kindness” and “helpfulness” dropped by 56 percent. Meanwhile, usage of words associated with the ability to deliver, like “discipline” and “dependability” rose over the century, as did the usage of words associated with fairness.

Daniel Klein of George Mason University has conducted one of the broadest studies with the Google search engine. He found further evidence of the two elements I’ve mentioned.

… On the general subject of demoralization, he finds a long decline of usage in terms like “faith,” “wisdom,” “ought,” “evil” and “prudence,” and a sharp rise in what you might call social science terms like “subjectivity,” “normative,” “psychology” and “information”…

Klein adds the third element to our story, which he calls “governmentalization.” Words having to do with experts have shown a steady rise. So have phrases like “run the country,” “economic justice,” “nationalism,” “priorities,” “right-wing” and “left-wing.” The implication is that politics and government have become more prevalent.

So the story I’d like to tell is this: Over the past half-century, society has become more individualistic. As it has become more individualistic, it has also become less morally aware, because social and moral fabrics are inextricably linked. The atomization and demoralization of society have led to certain forms of social breakdown, which government has tried to address, sometimes successfully and often impotently…

…Evidence from crude data sets like these are prone to confirmation bias. People see patterns they already believe in. Maybe I’ve done that here. But these gradual shifts in language reflect tectonic shifts in culture. We write less about community bonds and obligations because they’re less central to our lives.